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Paying for online content? Better never than ever

A new study by the GFK Group unveils, what actually does not need to be unveiled: Internet users like free content so much, they don't want to pay for it - not in this world, not in the future and, by the way, never and no matter what corporates actually want money for.

So, are people bad to the bone? Or at least 87 percent of the people asked by the makers of the study, 16,800 adults in the United States and 16 European nations, who are not willing to pay for online content? Including those 33 percent, who even don't want to see the ads?

Not necessarely, because the study forgot to ask, if people want everything else for free as well: food, clothing, their homes, cars, fuel ... Most certainly they will - and if it were possible in the real world, the remnant 13 percent would join very quickly.

A study asking people questions everybody knows the answer, isn't a study that's worth mentioning, because it's all too obvious, especially coming at a time of new copyright laws and an ACTA all over the world, but anyway, here are the numbers:

7 percent of the respondents in Eastern Europe said they would pay for online content, while 17 percents of all US-american respondents are willing to pay and 17 percent don't even accept ads. In the UK 18 percent are in the coalition of the willing, and Sweden, homeland of the once famous PirateBay, hits the score: 23 percent vote for Pay-Internet. The Spains instead are another big enemy of new business models (or just more honest): 54 percent said they want everything free, with no ads. The same goes for France, the first three-strikes-nation with 50 percent unwlling persons and 8 percent willing.

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Link: German press release (PDF)

Made on 21.12.2009

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